Senior Digital & Web Marketing Lead (ABM & SEO)

Guild; Oregon; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

401k

Vacation policy

Fully paid sick leave

Parental leave

Disability insurance

Life insurance

Tuition assistance

Mental health resources

Job summary

Guild seeks a digital marketing lead to own website management, SEO/AEO, and paid media across LinkedIn, Google, and Bing. You will optimize the buyer journey, run tests, and collaborate with UX, content, and creative teams.

This role leverages Storyblok CMS, front‑end edits, and ABM campaigns with our media agency. Based in the US, with Guild’s Denver HQ and remote options across multiple states including OR.

Qualifications

• 3–5+ years of digital marketing experience with web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and using tag manager.
• Experience with CMS platforms and content workflows.
• Strong analytical skills to build reports and interpret data.
• Excellent project management and attention to detail.

Responsibilities

• Own corporate website management and prioritize projects across business units and stakeholders.
• Publish content and build landing pages in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion.
• Define and execute Guild’s SEO and AEO strategy.
• Manage vendor and agency relationships for web development and deployment.
• Manage paid digital campaigns across LinkedIn, Google, and Bing.
• Own campaign setup, trafficking, and optimization to drive pipeline.
• Build and scale Guild’s digital ABM program with our media agency.
• Partner with creative to brief, test, and iterate on ad copy and visuals.
• Drive website conversion optimization and AB tests to increase demo requests.
• Collaborate with UX designers to improve site experience for conversion.
• Report on website and campaign performance using Salesforce and analytics tools.

Skills

Digital marketing

Web management

Paid media

LinkedIn Ads

Google Ads

HTML/CSS

Tag Manager

CMS platforms

Analytics

Project Management

Job description

Guild seeks a digital marketing lead to own website management, SEO/AEO, and paid media across LinkedIn, Google, and Bing. You will optimize the buyer journey, run tests, and collaborate with UX, content, and creative teams.

This role leverages Storyblok CMS, front‑end edits, and ABM campaigns with our media agency. Based in the US, with Guild’s Denver HQ and remote options across multiple states including OR.