Senior Digital & Web Marketing Manager — Remote

Guild; Beaverton (OR); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health care options

401k

Vacation policy

Sick leave (paid)

Parental leave

Well-being resources

Tuition assistance

Job summary

Guild in the United States seeks a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media campaigns across LinkedIn, Google, and Bing. The role emphasizes high‑execution, testing, and optimization.

You will manage CMS content in Storyblok, drive SEO/ABM initiatives, and partner with design and sales to accelerate pipeline. Remote options available. Ideal candidates have 3–5+ years in digital marketing, hands‑on web management, and strong analytics, with experience in SaaS and

Qualifications

• 3–5+ years of digital marketing experience with hands‑on work in web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight
• Comfortable making front‑end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Strong analytical skills: able to build reports, interpret data, and make optimization decisions independently
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders
• Experience evaluating and deploying web conversion tools (e.g., Drift, Optimizely, or similar)
• Familiarity with ABM platforms and first‑party data targeting strategies
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units
• Publish content, build landing pages, and front‑end edits in Storyblok CMS
• Research, evaluate, and deploy new web tools to improve site conversion (chatbots, meeting bookers, personalization)
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization
• Manage vendor and agency relationships for web development, QA, and deployment of backend work
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing — in-platform or with an external agency
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and ROI
• Build and scale Guild’s digital ABM program with our media agency
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals
• Drive website conversion optimization via A/B tests in VWO, analyze heatmapping data, and implement improvements
• Collaborate with UX designers to translate conversion goals into site experiences
• Report on website and campaign performance using Salesforce and analytics tools
• Connect web and paid performance to pipeline outcomes with Marketing Ops for attribution

Skills

Digital marketing

Paid media

Web optimization

SEO strategy

HTML/CSS editing

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Storyblok CMS

VWO

Google Ads

LinkedIn Ads

Drift

Optimizely

Salesforce

HubSpot

Job description

Guild in the United States seeks a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media campaigns across LinkedIn, Google, and Bing. The role emphasizes high‑execution, testing, and optimization.

You will manage CMS content in Storyblok, drive SEO/ABM initiatives, and partner with design and sales to accelerate pipeline. Remote options available. Ideal candidates have 3–5+ years in digital marketing, hands‑on web management, and strong analytics, with experience in SaaS and