Senior Digital Marketing & Web Experience Lead

Guild; Annapolis (MD); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k matching

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Wellness benefits

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead Guild's web presence and paid media programs across LinkedIn, Google, and other channels. You will own Guild.com and drive site optimization, content publishing, and front-end edits in Storyblok CMS.

This high-execution role blends CMS, ads, and analytics; you will manage SEO/AEO, vendor relationships, ABM campaigns, and conversion testing with tools like VWO, Salesforce, and HubSpot, partnering with creative and product teams to move

Qualifications

• 3-5+ years of digital marketing experience with hands-on web management and paid media.
• Experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and working with a dev agency to QA web changes.
• Experience with CMS platforms and web content management workflows.
• Strong analytical skills to build reports and optimize performance.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Bachelors degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own Guild's corporate website management and prioritize web builds and projects across business units and stakeholders.
• Publish new content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research, evaluate, and deploy web tools to improve site conversion and on-site personalization.
• Define and execute Guild's SEO and AEO strategy for tech health and content optimization.
• Manage vendor and agency relationships for web development and QA.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing, in collaboration with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline.
• Build and scale Guild's digital ABM program with our media agency for top accounts.
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals.

Skills

Web marketing strategy

Paid media management

CMS (Storyblok)

SEO & AEO

Analytics & reporting

A/B testing

Cross-functional collaboration

HTML/CSS edits

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Storyblok CMS

VWO

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Google Analytics

Tag Manager

Job description

Guild is seeking a Digital and Web Marketing Manager to lead Guild's web presence and paid media programs across LinkedIn, Google, and other channels. You will own Guild.com and drive site optimization, content publishing, and front-end edits in Storyblok CMS.

This high-execution role blends CMS, ads, and analytics; you will manage SEO/AEO, vendor relationships, ABM campaigns, and conversion testing with tools like VWO, Salesforce, and HubSpot, partnering with creative and product teams to move