Senior Digital & Web Marketing Lead - Remote-Eligible

Guild; Idaho Falls (ID); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k

Paid time off

Sick leave

Parental leave

Disability insurance

Wellness resources

Tuition assistance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild's corporate web presence and paid media programs. You will own Guild.com, manage SEO/AEO, and run campaigns across LinkedIn, Google, and other channels.

This role demands high execution in CMS, ads platforms, and analytics dashboards. You will optimize conversion, coordinate with UX and content teams, and drive ABM initiatives with our media agency to target top accounts.

Qualifications

• 3-5+ years of digital marketing experience with hands-on work in web management and paid media.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms.
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search.
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing — executing directly in-platform and in close partnership with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI.
• Build and scale Guild's digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts.
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals.
• Drive website conversion optimization across the buyer journey by conducting A/B tests in VWO, analyzing heatmapping data, and implementing improvements to increase demo requests and pipeline-generating initiatives.
• Collaborate with UX designers to translate conversion goals into site experience improvements, ensuring the site is visually cohesive and built to convert.
• Report on website and campaign performance using Salesforce and analytics tools, translating KPIs into actionable insights to refine strategy.
• Connect web and paid performance to pipeline outcomes, partnering with Marketing Ops to maintain consistent attribution across the buyer journey.

Skills

Digital marketing

Web management

Paid media

HTML/CSS

CMS

SEO

AEO

ABM

Salesforce

HubSpot

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Storyblok CMS

VWO

Google Ads

LinkedIn Ads

Facebook/Instagram Ads

Tag Manager

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild's corporate web presence and paid media programs. You will own Guild.com, manage SEO/AEO, and run campaigns across LinkedIn, Google, and other channels.

This role demands high execution in CMS, ads platforms, and analytics dashboards. You will optimize conversion, coordinate with UX and content teams, and drive ABM initiatives with our media agency to target top accounts.