Senior Digital & Web Marketing Lead

Guild; Columbus (OH); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k

Paid time off

Sick leave

Parental leave

Disability insurance

Life insurance

Tuition assistance

Wellness resources

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own our corporate web presence and paid media programs. You’ll lead Guild.com, run campaigns across LinkedIn, Google, and other channels, and collaborate with teams to optimize content, conversions, and attribution.

You’ll operate in a CMS-driven environment, test new tools, and scale ABM efforts with a focus on pipeline and ROI. A data-driven mindset and strong project management are essential.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Comfortable front-end edits in HTML/CSS, and implementing scripts via tag manager
• Experience with CMS platforms (ideally headless CMS) and web content workflows
• Strong analytical skills to build reports, interpret data, and optimize performance
• Excellent project management skills with attention to detail across multiple stakeholders

Responsibilities

• Own Guild.com web presence and prioritize web builds with stakeholders
• Publish content, build landing pages, and make front-end edits in Storyblok CMS
• Evaluate and deploy new web tools to improve site conversion (chatbots, bookers, personalization)
• Define and execute Guild's SEO and AEO strategy for traditional and AI-powered search
• Manage vendor and agency relationships for web development and QA

Skills

Digital marketing

Web management

Paid media

LinkedIn Ads

Google Ads

HTML/CSS

Storyblok CMS

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

HubSpot

Marketing attribution tools

Tag Manager

ABM platforms

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to own our corporate web presence and paid media programs. You’ll lead Guild.com, run campaigns across LinkedIn, Google, and other channels, and collaborate with teams to optimize content, conversions, and attribution.

You’ll operate in a CMS-driven environment, test new tools, and scale ABM efforts with a focus on pipeline and ROI. A data-driven mindset and strong project management are essential.