Senior Digital & Web Growth Architect

Guild

Phoenix (AZ)

Remote

USD 120,000 - 150,000

Full time

12 days ago

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Benefits offered by this job

Health insurance & 401k
Paid time off
Parental leave
Sick leave
Disability & life insurance
Tuition assistance

Job summary

Guild is seeking a Senior Digital Marketing Manager to own website operations, optimize campaigns, and drive demand across US markets. The role involves hands-on HTML/CSS edits, Storyblok CMS, and collaboration with agencies to improve conversion and attribution.

You will define and execute SEO/AEO strategies, manage paid campaigns across LinkedIn and Google, and build scalable ABM programs with partners. A data-driven mindset and strong PM skills are essential.

Qualifications

  • 3–5+ years of digital marketing experience with hands-on web management and paid media.
  • Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
  • Comfortable front-end edits in HTML/CSS and working with a dev agency for QA.
  • Experience with headless CMS and CMS workflows.
  • Strong analytical skills to build reports and optimize performance.
  • Strong project management with attention to detail across multiple stakeholders.

Responsibilities

  • Own corporate website management and prioritize builds across units and stakeholders.
  • Publish content, build landing pages, and make front-end edits in Storyblok CMS.
  • Research, evaluate, and deploy web tools to improve site conversion and personalization.
  • Define and execute SEO and AEO strategies, including technical health and content optimization.
  • Manage vendor/agency relationships for web development and QA deployments.
  • Lead paid campaigns across LinkedIn, Google, and Bing, with external agency collaboration.
  • Set up campaigns, traffic, pacing, and optimization to drive pipeline and ROI.
  • Scale Guild's ABM program with a media agency for top accounts.

Skills

Digital marketing
Paid media
HTML/CSS
CMS
Analytics
Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Storyblok CMS
Salesforce
HubSpot
VWO
Optimizely

Job description

Guild is seeking a Senior Digital Marketing Manager to own website operations, optimize campaigns, and drive demand across US markets. The role involves hands-on HTML/CSS edits, Storyblok CMS, and collaboration with agencies to improve conversion and attribution.

You will define and execute SEO/AEO strategies, manage paid campaigns across LinkedIn and Google, and build scalable ABM programs with partners. A data-driven mindset and strong PM skills are essential.

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