Senior Digital & Web Marketing Manager - ABM & Paid Media

Guild; Manchester (NH); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health care options

401k

Paid time off

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Caregiving benefits

Wellness resources

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. You will optimize conversion, collaborate with UX and content teams, and drive ABM programs with our media agency.

You will manage web tooling, SEO strategies, and analytics to maximize pipeline and ROI while coordinating with external agencies and internal stakeholders.

Qualifications

• 3+ years of digital marketing with web management and paid media experience
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Comfortable editing HTML/CSS and deploying scripts via tag manager
• Experience with headless CMS and web content workflows
• Strong analytical skills to build reports and drive optimization
• Solid project management and attention to detail across multiple stakeholders

Responsibilities

• Own Guild.com's web management and prioritize web builds across business units
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS
• Research and deploy tools to improve site conversion (chatbots, bookers, personalization)
• Define and execute SEO/AEO strategy from technical health to content optimization
• Manage vendor relationships for web development and QA deployments

Skills

Digital marketing

Paid media

Front-end edits (HTML/CSS)

CMS operations

Analytics & reporting

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Optimizely

Drift

Tag Manager

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. You will optimize conversion, collaborate with UX and content teams, and drive ABM programs with our media agency.

You will manage web tooling, SEO strategies, and analytics to maximize pipeline and ROI while coordinating with external agencies and internal stakeholders.