Digital & Web Marketing Lead – Growth & Optimization

Guild; Central City (CO); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

401k

Vacation policy

Disability (short-term & long-term)

Life insurance

Fertility benefits

Caregiving benefits

Wellness benefits

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. You will own website operations, SEO, and ABM initiatives, collaborating with creative and content teams to optimize performance.

The role requires 3–5+ years in digital marketing with hands-on web management and paid media, plus experience with Storyblok, Salesforce, and HubSpot. Denver HQ with potential for remote work.

Qualifications

• 3–5+ years in digital marketing with web and paid media experience.
• Experience managing paid campaigns in LinkedIn/Google Ads, in-platform or via agencies.
• Frontend edits in HTML/CSS and tag manager integrations.
• Experience with headless CMS and content workflows.
• Strong analytical reporting and optimization skills.

Responsibilities

• Own corporate website management and projects across units.
• Operate day-to-day website operations and CMS edits in Storyblok.
• Run paid campaigns across LinkedIn, Google, Bing and partner with agencies.
• Define SEO/AEO strategy and oversee web tooling for conversions.
• Partner with creative to test ad copy and visuals for performance.

Skills

Digital marketing

Paid media

HTML/CSS editing

CMS (headless)

Analytics & reporting

Project management

ABM platforms

Salesforce

HubSpot

Marketing attribution

B2B SaaS

HR tech

Learning & Development

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

GA/Analytics tools

Job description

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. You will own website operations, SEO, and ABM initiatives, collaborating with creative and content teams to optimize performance.

The role requires 3–5+ years in digital marketing with hands-on web management and paid media, plus experience with Storyblok, Salesforce, and HubSpot. Denver HQ with potential for remote work.