Senior Digital & Web Marketing Lead

Guild; Wisconsin; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

401k plan

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Caregiving benefits

Wellness benefits

Education benefits

Tuition assistance

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com, run campaigns across LinkedIn, Google, and Bing, and optimize performance through CMS, analytics, and conversion tools.

You’ll collaborate with product, growth, and creative teams to drive demand, improve site experience, and contribute to ABM initiatives across target accounts.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and Google Ads, in-platform or via agency.
• Comfortable front-end edits in HTML/CSS and working with a dev agency to QA web changes.
• Experience with headless CMS and web content workflows.
• Strong analytical skills to build reports and drive optimization.
• PM skills with attention to detail; familiarity with ABM platforms and data targeting.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• B2B SaaS/HR tech or Learning & Development familiarity is a plus.

Responsibilities

• Own Guild.com and prioritize web builds and projects across units.
• Publish content, build landing pages, and edit front-end in Storyblok CMS.
• Evaluate and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute Guild's SEO and AEO strategy across technical health and content.
• Manage vendor/agency relationships for web development, QA, and deployment.
• Manage paid campaigns across LinkedIn, Google, and Bing with external agency collaboration.
• Own campaign setup, trafficking, budgeting, and optimization to drive pipeline.
• Scale Guild's ABM program with our media agency for top accounts.
• Collaborate with creative teams to test ad copy and visuals for performance.
• Run A/B tests in VWO, analyze heatmaps, and implement conversion improvements.
• Work with UX to translate goals into site experience improvements.
• Report performance using Salesforce and analytics tools; translate KPIs into insights.
• Link web and paid performance to pipeline with Marketing Ops for attribution.

Skills

Digital marketing

Paid campaigns

HTML/CSS edits

CMS experience

Analytics/reporting

Project management

Salesforce

HubSpot

Marketing attribution

B2B SaaS/HR tech

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

LinkedIn Ads

Storyblok CMS

Google Tag Manager

Salesforce

HubSpot

Job description

Guild is seeking a Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com, run campaigns across LinkedIn, Google, and Bing, and optimize performance through CMS, analytics, and conversion tools.

You’ll collaborate with product, growth, and creative teams to drive demand, improve site experience, and contribute to ABM initiatives across target accounts.