Digital Growth & Web Marketing Lead

Guild; Milton (MA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Access to 401k

Vacation policy

Disability insurance

Life insurance

Fertility and caregiving benefits

Wellness benefits

Education benefits

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com's web presence and paid media programs. You will own web management of Guild.com, publish content, and run paid ads across LinkedIn, Google, and Bing, collaborating with an external agency for optimization.

You’ll thrive by building, testing, and optimizing within a CMS, ad platforms, and analytics dashboards, translating data into actions that drive pipeline and ROI across ABM programs for top accounts.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and Google Ads; agency oversight ok.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (headless CMS preferred) and web content workflows.
• Strong analytical skills to build reports and optimize decisions.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Experience in B2B SaaS, HR tech, or Learning &Development is a plus.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own corporate website management and prioritize web builds across units.
• Execute day-to-day website operations: publish content, landing pages, front-end edits.
• Research and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO/AEO strategy and coordinating with vendors/agency.
• Manage paid digital campaigns across LinkedIn, Google, Bing with external agency.
• Own campaign setup, trafficking, budgeting, and optimization for ROI.
• Build and scale Guild’s ABM program with our media agency and top accounts.
• Collaborate with creative to test ad copy and visuals for performance.

Skills

Digital marketing

Paid media

HTML/CSS edits

CMS platforms

Analytics

Project management

Salesforce

HubSpot

Education

Bachelor's degree

Tools

Storyblok CMS

Tag Manager

Google Analytics

Salesforce

HubSpot

VWO

Job description

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com's web presence and paid media programs. You will own web management of Guild.com, publish content, and run paid ads across LinkedIn, Google, and Bing, collaborating with an external agency for optimization.

You’ll thrive by building, testing, and optimizing within a CMS, ad platforms, and analytics dashboards, translating data into actions that drive pipeline and ROI across ABM programs for top accounts.