Senior Digital Messaging Ops Analyst

CVS Health Corporation; Alabama; Hybrid; USD 47,000 - 122,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonus eligibility

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. This junior‑level role supports the deployment, maintenance, and optimization of outbound digital communications across the organization.

You will define user stories, backlogs, and work with Marketing, Operations, Engineering, Architecture, and Analytics to ensure reliable, high‑quality customer messaging and analytics.

Qualifications

• 3+ years of experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience deploying marketing communications platforms at scale (Salesforce Marketing Cloud preferred; may include Braze, Adobe Campaign, Marketo, Eloqua or Responsys, IBM Watson, etc.).
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization.
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder.
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task and manage several priorities across various lines of business with strong project management skills.
• Detail-oriented with thorough documentation practices (meeting notes, decks, status docs).
• Strong analytical thinking and ability to communicate with both technical and non-technical stakeholders.

Responsibilities

• Support day-to-day execution, QA, monitoring, and optimization of customer communications.
• Define user stories and support the team backlog within an Agile product team.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.
• Maintain documentation on requirements, status, and project artifacts.

Skills

Marketing communications

Cross-functional collaboration

Agile product teams

Project management

Detail-oriented

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Email Studio

Content Builder

Journey Builder

SQL

AMPscript

SSJS

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. This junior‑level role supports the deployment, maintenance, and optimization of outbound digital communications across the organization.

You will define user stories, backlogs, and work with Marketing, Operations, Engineering, Architecture, and Analytics to ensure reliable, high‑quality customer messaging and analytics.