Digital Messaging Operations Analyst

CVS Health Corporation; Idaho; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join Marketing Technology and Platforms. In this junior level role, you will support the implementation, maintenance, and optimization of our outbound messaging across the organization.

You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics, define user stories for the Agile Product Team, and ensure quality and thorough documentation of dashboards and

Qualifications

• 3+ years in Marketing, Product, Business, Consulting, or IT
• 3+ years enabling marketing platforms for large scale cross-channel communications (Salesforce Marketing Cloud preferred)
• 3+ years enabling technical solutions for marketing-related functions (preferences, consent management, cross-channel personalization)
• 3+ years with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder
• 3+ years hands-on HTML, CSS, AMPscript, SSJS and SQL
• Familiarity with SFMC data views and tracking extracts
• Ability to multi-task across lines of business with strong project management
• Detail-oriented with regular documentation of meeting notes and status reports
• Strong analytical, problem-solving and stakeholder-management skills
• Excellent communication and organizational abilities
• Ability to work with IT, Product, Marketing, Merchandising, Call Centers and Operations
• Excellent written and verbal communication for diverse audiences

Responsibilities

• Support implementation, maintenance, and optimization of digital messaging platforms
• Execute, QA, monitor, and optimize outbound customer communications
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics
• Define user stories and support team backlog for Agile Product Team
• Maintain documentation and ensure technical integrity of features/components

Skills

Marketing platforms

Cross-functional

Email marketing

HTML/SSJS/SQL

Agile/Scrum

Documentation

Communication

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Salesforce Marketing Cloud

Email Studio

Content Builder

Contact Builder

Journey Builder

Automation Studio

AMPscript

SSJS

SQL

Job description

CVS Health is seeking a detail-oriented Digital Messaging Ops Analyst to join Marketing Technology and Platforms. In this junior level role, you will support the implementation, maintenance, and optimization of our outbound messaging across the organization.

You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics, define user stories for the Agile Product Team, and ensure quality and thorough documentation of dashboards and