Senior Digital Media Analyst — Precision & Performance

Digitas North America; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking a Senior Analyst to drive campaign optimization and reporting across display, video, mobile, and native. You will lead data-driven optimizations and collaborate with platform partners to deliver high‑impact results for top brands.

You will manage setup, QA, and performance reporting, while mentoring analysts and communicating insights to clients and internal teams.

Qualifications

• 2-4 years of digital ad experience at an ad agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiar with Google Marketing Platform, TheTradeDesk or similar platforms.
• Strong data management/analytical skills and ability to tell the data story clearly.
• Solid understanding of DSP platforms and active campaign optimization experience.
• Excellent communication and writing skills; collaboration with onshore/offshore teams.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
• Developing and maintaining relationships with platform and publisher partners.
• Handling daily campaign maintenance, pacing, troubleshooting, and optimization; guiding analysts.
• Assisting in developing client-facing campaign performance reports.
• Contributing to assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, insertion orders, artifacts, and documentation for launch.
• Trafficking campaign tags and running QA to ensure correct implementation and performance.
• Providing monthly auditing reports and actualizing bill/pay systems as applicable.
• Participating in sessions to share new optimization strategies and best practices.
• Coordinating with offshore resources to ensure alignment.

Skills

Digital ad experience

Media planning

Programmatic buying

Data analysis

DSP platforms

Communication skills

AI tools familiarity

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas North America is seeking a Senior Analyst to drive campaign optimization and reporting across display, video, mobile, and native. You will lead data-driven optimizations and collaborate with platform partners to deliver high‑impact results for top brands.

You will manage setup, QA, and performance reporting, while mentoring analysts and communicating insights to clients and internal teams.