Digital Campaign Analyst—Performance & Insights

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Digitas is seeking an Analyst to join our Networked Experience team in New York. You will manage and optimize digital campaigns, analyze performance, and collaborate with senior analysts and publisher partners.

You will handle campaign setup, QA, reporting, and billing reconciliation, driving improvements based on data, pacing, and KPIs, while partnering with offshore resources as needed.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and programmatic concepts.
• Strong analytical thinking and mathematical skills.
• Excellent written and verbal communication.

Responsibilities

• Execute, manage, and optimize digital media campaigns for clients, including platform buying and direct-to-publisher programs.
• Build and maintain relationships with platform and publisher partners; lead meetings as needed.
• Handle daily campaign maintenance, pacing, performance, troubleshooting and optimization.
• Assist in client-facing campaign performance reports and proposals for new opportunities.
• Traffick campaign tags and manage assets; ensure accurate QA and lifecycle compliance.

Skills

Digital media

Programmatic

DSP platforms

Data analysis

Excel

Attention to detail

Strong communication

Education

Bachelor’s degree

Tools

Prisma

Job description

Digitas is seeking an Analyst to join our Networked Experience team in New York. You will manage and optimize digital campaigns, analyze performance, and collaborate with senior analysts and publisher partners.

You will handle campaign setup, QA, reporting, and billing reconciliation, driving improvements based on data, pacing, and KPIs, while partnering with offshore resources as needed.