Digital Media Analyst — Precision in Campaign Performance

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 50,000 - 74,000; Full time

Job summary

Publicis Groupe is seeking an Analyst to join Digitas and drive digital campaign management for major brands. You will set up campaigns, QA, and optimize performance while maintaining strong relationships with platform partners and internal teams.

You will help with client-facing reports, pursue new opportunities, and ensure accurate billing and documentation throughout the lifecycle. A four-year degree and Excel expertise are required.

Qualifications

• Experience in digital media or related roles.
• Understanding of how digital advertising works and programmatic basics.
• Familiarity with DSP platforms and optimization experience is a plus.
• Strong organization and attention to detail.
• Excellent communication and writing skills.
• Advanced MS Excel skills.
• Four-year college degree.
• Familiarity with AI tools is a plus.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts.
• Developing and maintaining strong relationships with platform and publisher partners in the industry.
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization.
• Assisting in the development of client-facing campaign performance reports.
• Contributing to the assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant documentation.
• Trafficking campaign tags into platform environments.
• Running the campaign QA process to ensure accurate implementation, pacing, and performance.
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable.
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Demonstrating diligence and adherence to best practices throughout the lifecycle.
• Be strategic partner to off-shore resources.

Skills

Digital media familiarity

Analytical thinking

Strong communication

Advanced MS Excel

Prompt-based AI tools familiarity

Education

A four-year college degree

Tools

DSP platforms

Campaign management tools

Job description

Publicis Groupe is seeking an Analyst to join Digitas and drive digital campaign management for major brands. You will set up campaigns, QA, and optimize performance while maintaining strong relationships with platform partners and internal teams.

You will help with client-facing reports, pursue new opportunities, and ensure accurate billing and documentation throughout the lifecycle. A four-year degree and Excel expertise are required.