Digital Media Analyst: Campaign Optimizer & Insights

Digitas North America; Chicago (IL); On-site; USD 55,000 - 82,000; Full time

Job summary

Digitas North America is seeking an outstanding Analyst to manage digital campaign activities, including setup, QA, performance reporting, and billing reconciliation, across retailers and retail media networks. You’ll identify optimizations based on data trends and collaborate with the team on campaign status and insights.

This role emphasizes strong analytical thinking, advanced Excel skills, and effective communication to coordinate with senior analysts and platform partners.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and programmatic concepts.
• Basic knowledge of media or retail media platforms with campaign optimization experience is a plus.
• Strong attention to detail and ability to manage detailed work.
• Excellent written and verbal communication skills.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
• Developing and maintaining relationships with platform and publisher partners; serve as main contact for these relationships.
• Contributing to assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, orders, artifacts, and campaign documentation for launches.
• Running QA to ensure correct implementation, pacing, and performance; daily pacing checks.
• Aggregating data from retailer UI/API and other sources into data storage platforms for campaigns.
• Assisting in development of client-facing campaign performance reports.
• Participating in regular sessions to learn and apply new optimization strategies.
• Maintaining diligence and adherence to best practices across the campaign life cycle.
• Collaborating with offshore resources to align tasks and responsibilities.

Skills

Digital media

Analytical thinking

Excel skills

Communication

Organization

Retail media knowledge

Education

Bachelor's degree or equivalent

Tools

Prisma

Job description

Digitas North America is seeking an outstanding Analyst to manage digital campaign activities, including setup, QA, performance reporting, and billing reconciliation, across retailers and retail media networks. You’ll identify optimizations based on data trends and collaborate with the team on campaign status and insights.

This role emphasizes strong analytical thinking, advanced Excel skills, and effective communication to coordinate with senior analysts and platform partners.