Senior Digital Media Analyst: Drive Campaign Performance

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Digitas is seeking a Senior Analyst to drive performance across display, video, mobile, audio, and native campaigns for major brands. You will manage campaign setup, QA, reporting, and billing reconciliation while mentoring analysts and aligning on offshore/onshore tasks.

You’ll optimize based on data trends, build client decks, and contribute to strategic opportunities. The role emphasizes cross‑functional collaboration and rigorous attention to detail.

Qualifications

• 2-4 years of digital ad experience required.
• Knowledge of media planning and programmatic buying.
• Familiarity with Google Marketing Platform and The Trade Desk.
• Strong data management and analytical skills.
• Excellent communication and writing skills.

Responsibilities

• Execute, manage, and optimize all digital media campaigns.
• Develop and maintain relationships with platform and publisher partners.
• Lead daily campaign maintenance, pacing, troubleshooting, and optimisation.
• Prepare client-facing performance reports and proposals for new opportunities.
• Manage Prisma campaign setup, IOs, artifacts, and documentation for launches.
• Trafficking of campaign tags and running QA for campaigns.
• Provide monthly auditing reports and assist in billing processes.
• Collaborate with offshore analysts and train junior team members.

Skills

Digital ad experience

Media planning

Programmatic buying

GMP familiarity

The Trade Desk

DSP platforms

Data analysis

Strong communication

Four-year degree

AI tools knowledge

Education

Four-year degree

Tools

Google Marketing Platform

The Trade Desk

Job description

Digitas is seeking a Senior Analyst to drive performance across display, video, mobile, audio, and native campaigns for major brands. You will manage campaign setup, QA, reporting, and billing reconciliation while mentoring analysts and aligning on offshore/onshore tasks.

You’ll optimize based on data trends, build client decks, and contribute to strategic opportunities. The role emphasizes cross‑functional collaboration and rigorous attention to detail.