Digital Campaign Analyst: Precision & Impact

Digitas North America; San Francisco (CA); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Paid time off

Job summary

Digitas North America is seeking an outstanding Analyst to drive performance for major brands. You will manage digital campaigns, optimize based on data, and collaborate with top minds in the industry to deliver measurable impact.

This role emphasizes meticulous campaign setup, QA, reporting, and agent-like collaboration with off-shore resources to ensure aligned responsibilities and successful launches.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and can confidently define programmatic.
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus.
• The ability to organize and manage detailed work.
• Strong analytical thinking, problem solving and mathematical skills.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Advanced MS Excel skills.
• A four-year college degree.
• Familiarity with prompt-based interaction and commonly used generative AI tools is a plus.

Responsibilities

• Execute, manage, and optimize all digital media campaigns for agency clients, including platform media buying and direct-to-publisher programs.
• Develop and maintain relationships with platform and publisher partners; lead meetings and be the main contact.
• Handle daily campaign maintenance, pacing, performance, and optimization.
• Assist in developing client-facing campaign performance reports.
• Contribute to assessments of media offerings and proposals for new opportunities.
• Manage Prisma campaign setup, insertion orders, artifacts, and documentation for launch.
• Traffick campaign tags into platform environments and run QA for accurate implementation.
• Provide monthly auditing reports and coordinate bill/pay processes as applicable.
• Share learnings on new strategies for optimizing campaign performance.

Skills

Digital media

Analytical thinking

Communication skills

Excel skills

AI tools familiarity

Education

Bachelor's degree

Tools

Prisma

Job description

Digitas North America is seeking an outstanding Analyst to drive performance for major brands. You will manage digital campaigns, optimize based on data, and collaborate with top minds in the industry to deliver measurable impact.

This role emphasizes meticulous campaign setup, QA, reporting, and agent-like collaboration with off-shore resources to ensure aligned responsibilities and successful launches.