Digital Media Analyst: Precision & Campaign Optimization

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

401(k)

Paid time off

Tuition reimbursement

Job summary

Digitas, a leading Networked Experience Agency, is seeking an Analyst to drive digital campaign performance for major brands in the US. You will manage setup, QA, reporting, and billing while optimizing campaigns based on data trends and KPIs.

You’ll contribute to client-facing reports and maintain strong partner relationships across platforms. You will collaborate with cross-functional teams and offshore resources, requiring strong analytics, Excel expertise, and knowledge of programmatic

Qualifications

• Experience in digital media or internships in digital roles.
• Knowledge of how digital advertising works and programmatic concepts.
• Familiarity with DSP platforms and campaign optimization is a plus.
• Strong organizational and detailed work capabilities.

Responsibilities

• Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
• Develop and maintain relationships with platform and publisher partners; lead meetings and be the main contact for these partners.
• Handle daily campaign maintenance, pacing, performance, and troubleshooting/optimization.
• Assist in developing client-facing campaign performance reports.
• Contribute to evaluating media offerings and proposing new opportunities.
• Manage Prisma campaign setup, insertion orders, artifacts, and documentation for launches.
• Traffick campaign tags and run QA to ensure accurate implementation and performance.

Skills

Digital media

Programmatic advertising

DSP platforms

Campaign optimization

Data analysis

Excel

Communication and writing

Attention to detail

AI tools familiarity

Education

Bachelor's degree

Tools

DSP platforms

Platform media buying

Job description

Digitas, a leading Networked Experience Agency, is seeking an Analyst to drive digital campaign performance for major brands in the US. You will manage setup, QA, reporting, and billing while optimizing campaigns based on data trends and KPIs.

You’ll contribute to client-facing reports and maintain strong partner relationships across platforms. You will collaborate with cross-functional teams and offshore resources, requiring strong analytics, Excel expertise, and knowledge of programmatic