Senior Data & Performance Insights Analyst

Digitas North America; Plano (TX); On-site; USD 73,000 - 96,000; Full time

Job summary

Digitas North America is seeking a data-driven marketer to support client marketing reporting and performance analysis. You will work on brand campaigns and acquisition efforts, building dashboards and recurring reports across display, search, and social channels.

The role requires strong knowledge of digital data technologies, Excel and analytics tools, and the ability to present findings to clients. This is a fast-paced, deadline-driven environment with opportunities to influence campaigns and

Qualifications

• 3+ years of work experience in a relevant industry.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity.
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus.
• Comfortable in a fast-paced and deadline-driven environment.
• A tenacity to solve problems, find solutions and seek out the unknown.
• At ease in front of the client, as in-person presentations and meeting are vital in this role.

Responsibilities

• Lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts.
• Work on brand campaigns, acquisition campaigns, and/or online testing strategy.
• Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns.
• Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
• Identify nuances in data to optimize our clients’ business.
• Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Analyze data to tell a performance story that can be easily communicated to senior leadership.

Skills

Digital marketing

Data analysis

Client communication

Deadline driven

Tools

Google Analytics

SQL

Tableau

Excel

Job description

Digitas North America is seeking a data-driven marketer to support client marketing reporting and performance analysis. You will work on brand campaigns and acquisition efforts, building dashboards and recurring reports across display, search, and social channels.

The role requires strong knowledge of digital data technologies, Excel and analytics tools, and the ability to present findings to clients. This is a fast-paced, deadline-driven environment with opportunities to influence campaigns and