Digital Campaign Analyst: Optimize Performance & Insights

Digitas North America; New York (NY); On-site; USD 50,000 - 74,000; Full time

Job summary

Digitas North America is seeking an outstanding Analyst to drive performance for large brand campaigns. You will manage digital campaigns, QA, and billing, while collaborating with senior analysts and account teams to optimize outcomes.

You’ll develop strong relationships with platform partners, monitor pacing and KPI trends, and contribute to client-facing reports. The role rewards curiosity, precision, and strong communication skills in a fast-paced agency environment.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and can confidently define programmatic.
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• Assisting in the development of client-facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance – Daily pacing checkins will be largest responsibility to ensure campaigns are on track
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

Skills

Digital media familiarity

Analytical thinking

Communication

Excel

Organization

Education

Four-year college degree

Tools

DSP platforms

Generative AI tools

Job description

Digitas North America is seeking an outstanding Analyst to drive performance for large brand campaigns. You will manage digital campaigns, QA, and billing, while collaborating with senior analysts and account teams to optimize outcomes.

You’ll develop strong relationships with platform partners, monitor pacing and KPI trends, and contribute to client-facing reports. The role rewards curiosity, precision, and strong communication skills in a fast-paced agency environment.