Senior Data & Marketing Analytics Lead

Publicis Groupe; Plano (TX); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, a member of Publicis Groupe, is seeking a data-driven marketing reporting analyst to support client campaigns and measurement programs. You will monitor performance across display, search and social channels, create recurring dashboards, and translate data into actionable insights for senior leadership.

The role emphasizes collaboration across teams, handling multiple projects, and presenting findings in a client-facing capacity.

Qualifications

• 3+ years of work experience in a relevant industry.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
• Comfortable in a fast-paced and deadline-driven environment
• A tenacity to solve problems, find solutions and seek out the unknown
• At ease in front of the client, as in-person presentations and meeting are vital in this role
• Paving own path and prioritizing needs based on impact and effort
• A clear understanding for organization and juggling concurrent responsibilities
• Client relationship and communication skills, with experience managing multiple projects across teams

Responsibilities

• You’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, and/or online testing strategy
• Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns
• Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identify nuances in data to optimize our clients’ business
• Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Analyze data to tell a performance story that can be easily communicated to senior leadership

Skills

3+ years experience

Digital marketing

DMPs

Google Analytics

Pixel tracking

Site tagging

Excel

SQL

Tableau

Fast-paced

Client presentations

Project management

Communication

Tools

Google Campaign Manager

Excel

PowerPoint

Outlook

Snapchat

TikTok

Meta Business Manager

Job description

Digitas, a member of Publicis Groupe, is seeking a data-driven marketing reporting analyst to support client campaigns and measurement programs. You will monitor performance across display, search and social channels, create recurring dashboards, and translate data into actionable insights for senior leadership.

The role emphasizes collaboration across teams, handling multiple projects, and presenting findings in a client-facing capacity.