Senior Digital Media Analyst — Data-Driven Campaigns

Digitas North America; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Job summary

Digitas North America in Boston is seeking an outstanding Senior Analyst to drive digital media performance. You will manage campaigns, optimize programs, and partner with clients to deliver measurable outcomes.

You'll collaborate with platform and publisher partners, analyze data to tell a compelling story, and contribute to client-ready performance reports. A four-year degree and hands-on DSP experience are required.

Qualifications

• 2-4 years of digital ad experience in an agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiarity with Google Marketing Platform and TheTradeDesk.
• Strong data management and analytical skills; ability to tell the story in the data.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns for agency clients.
• Developing and maintaining relationships with platform and publisher partners.
• Handling daily campaign maintenance, pacing, performance, and optimization.
• Assisting in developing client-facing campaign performance reports.
• Contributing to assessment of media offerings and new opportunities.
• Managing Prisma campaign setup, IOs, artifacts, and documentation.
• Trafficking campaign tags into platforms and running QA processes.

Skills

Digital ad experience

Media planning

Programmatic buying

Data analysis

DSP platforms

Communication & writing

Four-year degree

Prompt-based AI familiarity

Education

Bachelor's degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas North America in Boston is seeking an outstanding Senior Analyst to drive digital media performance. You will manage campaigns, optimize programs, and partner with clients to deliver measurable outcomes.

You'll collaborate with platform and publisher partners, analyze data to tell a compelling story, and contribute to client-ready performance reports. A four-year degree and hands-on DSP experience are required.