Associate Director, Precision Media & Campaigns

Digitas North America; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas North America in Boston is seeking an Associate Director to lead a client services team and drive high-impact display and video campaigns. You will oversee daily workflow, QA, and collaboration with strategy to ensure campaigns perform against client KPIs.

This role requires 6–9 years of media buying experience, strong leadership, and expertise in programmatic buying with major platforms, plus excellent communication and analytical skills.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• In-depth understanding of media planning and programmatic buying with major platforms.
• Proven people-management experience overseeing multiple reports.
• Strong fluency in the digital media ecosystem and rapid changes.
• Extensive client service experience and ability to lead teams.
• Excellent organization and ability to manage competing priorities.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills with polished presentation abilities.
• Willingness to travel as needed.
• Four-year college degree and familiarity with AI tools is a plus.

Responsibilities

• Direct daily workflow of all client campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Interface with media strategy teams to build plans and deliver new solutions.
• Review client deliverables for quality and viability of recommendations.
• Own development and review of strategic proposals across teams.
• Assume accountability for campaign execution for assigned accounts.
• Develop and maintain quality control procedures for campaigns.
• Communicate value proposition, technology, and processes to grow agency accounts.
• Monitor and report on campaign performance; participate in forecasting.
• Adopt account management and program management best practices.
• Support training, mentoring, and development of team members.
• Share and learn new strategies for optimization; promote teamwork and collaboration.

Skills

Media buying

Programmatic buying

People management

Digital media

Client service

Organizational skills

Analytical thinking

Communication

Presentation

Travel

AI tools

Education

Bachelor's degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas North America in Boston is seeking an Associate Director to lead a client services team and drive high-impact display and video campaigns. You will oversee daily workflow, QA, and collaboration with strategy to ensure campaigns perform against client KPIs.

This role requires 6–9 years of media buying experience, strong leadership, and expertise in programmatic buying with major platforms, plus excellent communication and analytical skills.