Senior Data & Analytics Analyst — Marketing Insights

Digitas North America; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas in New York, NY is seeking an outstanding Senior Analyst to analyze massive data sets, deliver cross-channel recommendations, and translate insights into strategic ideas for clients.

You will build the foundation for data-driven marketing efforts, contributing to brand and acquisition campaigns, site optimization, and online testing strategy. A four-year degree and 3–5 years of analytics/strategy experience are expected.

Qualifications

• 3-5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at a variety of levels.
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau.
• Comfortable in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients.
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts.
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive success for client’s business goals.

Skills

Analytics

Strategy

Communication

Excel (Pivot tables, VLOOKUPs)

SQL

Tableau

AI tools familiarity

Education

Bachelor's degree

Tools

SQL

Tableau

Job description

Digitas in New York, NY is seeking an outstanding Senior Analyst to analyze massive data sets, deliver cross-channel recommendations, and translate insights into strategic ideas for clients.

You will build the foundation for data-driven marketing efforts, contributing to brand and acquisition campaigns, site optimization, and online testing strategy. A four-year degree and 3–5 years of analytics/strategy experience are expected.