Senior Digital Media Analyst-Optimize Campaigns & Insights

Digitas North America; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Digitas North America is seeking a Senior Analyst to manage and optimize digital media campaigns for major brands. You will work across platform media buying, publisher relationships, and performance reporting to drive client outcomes.

Ideal candidates have 2–4 years in digital advertising, strong analytical skills, and familiarity with GMP and The Trade Desk. This on-site Chicago role offers growth in a data-driven, collaborative environment.

Qualifications

• 2-4 years of digital ad experience at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying, with familiarity with DSPs.
• Strong data management/analytical skills; ability to tell the story in data.

Responsibilities

• Execute, manage, and optimize digital media campaigns for agency clients.
• Develop and maintain relationships with platform and publisher partners.
• Handling daily campaign maintenance, including pacing and performance.
• Assist in the development of client-facing campaign performance reports.
• Contribute to the assessment of media offerings and proposals.
• Manage Prisma campaign setup and related campaign documentation for launch.
• Trafficking campaign tags into platform environments.
• Run the campaign QA process for accurate implementation, pacing and performance.
• Provide monthly auditing reports and billing support as applicable.
• Share and learn new strategies to optimize campaign performance.
• Demonstrate diligence and adherence to best practices across the life cycle.
• Be strategic partner to offshore resources and coordinate onshore/offshore tasks.

Skills

Digital advertising

Programmatic buying

Data analysis

DSP platforms

Communication

Education

Four-year college degree

Tools

GMP

The Trade Desk

Campaign management

Job description

Digitas North America is seeking a Senior Analyst to manage and optimize digital media campaigns for major brands. You will work across platform media buying, publisher relationships, and performance reporting to drive client outcomes.

Ideal candidates have 2–4 years in digital advertising, strong analytical skills, and familiarity with GMP and The Trade Desk. This on-site Chicago role offers growth in a data-driven, collaborative environment.