Senior Data & Insights Analyst — Cross-Channel Strategist

Digitas North America; Boston (MA); On-site; USD 73,000 - 108,000; Full time

Job summary

Digitas North America seeks a Senior Analyst to build data-driven marketing insights, analyze large data sets, and translate findings into strategic recommendations for clients. You will work across channels to support campaigns, site optimization, and testing strategies.

The role requires 3–5 years of analytics/strategy experience, a four-year degree, strong Excel/SQL/Tableau skills, and comfort with a fast-paced environment.

Qualifications

• 3–5 years of analytics or strategy experience.
• A four-year college degree is required.
• Fluency with Excel (pivot tables, vlookups) and SQL or Tableau.
• Familiarity with generative AI tools (e.g., ChatGPT, Google Gemini) is a plus.

Responsibilities

• Instituting frameworks across project lifecycles, including measurement plans and reporting.
• Diving into large data sets, uncovering insights, and providing recommendations.
• Connecting data across channels to provide a holistic view of marketing efforts.
• Communicating with clients on deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive client goals.

Skills

Excel (pivot tables & vlookup)

SQL

Tableau

Analytical thinking

Generative AI tools

Education

Bachelor's degree

Job description

Digitas North America seeks a Senior Analyst to build data-driven marketing insights, analyze large data sets, and translate findings into strategic recommendations for clients. You will work across channels to support campaigns, site optimization, and testing strategies.

The role requires 3–5 years of analytics/strategy experience, a four-year degree, strong Excel/SQL/Tableau skills, and comfort with a fast-paced environment.