Senior Digital Media Analyst – Campaign Performance

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas seeks a Senior Analyst to lead digital media campaigns, optimize performance, and build strong publisher relationships. You will manage campaigns end-to-end, analyze results, and contribute to client-facing reports, working with DSP platforms and AI-enabled tools. A four-year degree and 2–4 years of experience are required.

This role emphasizes collaborative teamwork across onshore/offshore resources, meticulous execution, and ongoing learning to advance campaign performance.

Qualifications

• 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms.
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way.
• Strong knowledge of DSP platforms and active campaign optimization experience.
• The ability to organize and manage detailed work.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• A four‑year college degree
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Execute and optimize digital media campaigns across platforms.
• Build and maintain relationships with platform and publisher partners.
• Manage daily campaign maintenance, pacing, and performance.
• Develop client-facing campaign performance reports.
• Contribute to proposals for new opportunities.
• Set up Prisma campaigns, IOs, artifacts, and docs.
• Traffick campaign tags into platforms.
• Run QA to ensure correct implementation.
• Provide monthly auditing reports and manage billing systems.
• Share new strategies in regular learning sessions.
• Collaborate with onshore/offshore analysts.

Skills

Digital ad experience

Data analysis

Campaign optimization

DSP platforms

AI tools familiarity

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

ChatGPT & AI tools

Job description

Digitas seeks a Senior Analyst to lead digital media campaigns, optimize performance, and build strong publisher relationships. You will manage campaigns end-to-end, analyze results, and contribute to client-facing reports, working with DSP platforms and AI-enabled tools. A four-year degree and 2–4 years of experience are required.

This role emphasizes collaborative teamwork across onshore/offshore resources, meticulous execution, and ongoing learning to advance campaign performance.