Senior Digital Media Analyst, Performance & Insights

Publicis Groupe Holdings B.V; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, a leading Precision team within Publicis Groupe, seeks a Senior Analyst to drive performance across digital media campaigns for major brands. You will optimize campaigns, build publisher/partner relationships, and deliver client-ready reports while collaborating with onshore and offshore teams.

You will contribute to strategic opportunities, manage campaign setup, QA, and optimizations, and participate in ongoing learning sessions to stay ahead in a fast-paced addressable media

Qualifications

• 2-4 years of digital ad experience at an advertising agency, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Strong data management/analytical skills—able to find the story in the data and present it clearly
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and kind
• A four-year college degree
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Executing, managing, and optimizing all digital media campaigns for agency clients
• Developing and maintaining relationships with platform and publisher partners
• Handling daily campaign maintenance, pacing, and performance
• Assisting in client-facing campaign performance reports
• Contributing to assessment of media offerings and proposals for new opportunities
• Managing Prisma campaign setup and IOs and related documentation
• Trafficking campaign tags into platform environments
• Running the campaign QA process for accurate implementation and performance
• Providing monthly auditing reports to agency partners and billing/pays
• Participating in sessions to share and learn new optimization strategies
• Be a strategic partner to offshore resources and coordinate with onshore analysts

Skills

Digital ad experience

Data analysis

Communication skills

Attention to detail

Organizational skills

Education

Bachelor's degree

Tools

Google Marketing Platform

TheTradeDesk

DSP platforms

Job description

Digitas, a leading Precision team within Publicis Groupe, seeks a Senior Analyst to drive performance across digital media campaigns for major brands. You will optimize campaigns, build publisher/partner relationships, and deliver client-ready reports while collaborating with onshore and offshore teams.

You will contribute to strategic opportunities, manage campaign setup, QA, and optimizations, and participate in ongoing learning sessions to stay ahead in a fast-paced addressable media