Senior Digital Growth & ABM Leader - Remote

Form3 (via Otta); United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Part-time options

Job summary

Form3 is seeking a Senior Digital Marketing Manager to lead its digital growth and demand-gen strategy. You’ll drive pipeline growth, brand development, and multi-channel programs across priority markets, with a focus on ABM and AI-driven improvement of targeting and performance.

You’ll collaborate with Sales, CS, Product and Marketing to align activity with commercial priorities, optimise campaigns and measure impact across the funnel.

Qualifications

• 6+ years in B2B digital marketing or demand generation.
• Experience creating integrated, multi-channel campaigns.
• Proven track record linking marketing to revenue growth.
• Expertise in ABM and audience segmentation.
• Experience using AI and marketing tech to improve performance.
• Strong data-driven decision making and stakeholder management.

Responsibilities

• Develop and own digital growth and demand generation strategy.
• Create go-to-market plans for products and markets.
• Build integrated, multi-channel programmes for awareness and pipeline.
• Lead account-based marketing for high-value prospects.
• Apply AI, automation and martech to improve targeting and performance.
• Monitor funnel performance and provide insights.
• Improve website performance and engagement.

Skills

B2B digital marketing

ABM expertise

Campaign management

ROI focus

AI & marketing tech

Digital analytics

Tools

Salesforce

Pardot

Salesloft

Cognism

ZoomInfo

Job description

Form3 is seeking a Senior Digital Marketing Manager to lead its digital growth and demand-gen strategy. You’ll drive pipeline growth, brand development, and multi-channel programs across priority markets, with a focus on ABM and AI-driven improvement of targeting and performance.

You’ll collaborate with Sales, CS, Product and Marketing to align activity with commercial priorities, optimise campaigns and measure impact across the funnel.