Remote Senior Growth Marketing Manager, ABM & Lifecycle

Alt; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k) retirement plan

Flexible time off

Company-wide events

Job summary

Pivotal Health is seeking a Senior Manager, Growth Marketing to build and scale campaigns, automation, and measurement that convert awareness into qualified pipeline. This fully remote US role sits on the core marketing team and partners with segment leaders to own activation and lifecycle programs.

You will own the lifecycle journeys, ABM programs, and data-driven reporting, using AI tools to move faster on a lean team.

Qualifications

• 7+ years marketing experience with 3+ years in growth, demand generation, or lifecycle marketing.
• Hands-on HubSpot experience building sequences, workflows, and journeys.
• Data-driven approach with ability to show MQL impact and optimization decisions.
• Creative ABM thinking tied to pipeline and measurable outcomes.
• Practical Salesforce experience and collaboration with Revenue Operations.
• Regular use of AI tools like Claude with good judgment.
• Comfort in a fast-moving, ambiguous environment with structured thinking.
• Strong cross-functional partnership with segment leaders, Content, Events, and RevOps.
• Enthusiasm for a hands-on contributor role on a lean team.

Responsibilities

• Activate segment strategy in market with integrated campaigns and clear audiences, timelines, and measures.
• Run account-based marketing with nurture for health systems and physician groups, plus regional programs.
• Build lead lifecycle from learning about IDR to shopping for a partner, with stage-based nurture.
• Design lead scoring and handoffs with RevOps for routing and follow-up.
• Own HubSpot hands-on tasks: sequences, workflows, forms, emails, pages, and audiences.
• Run paid digital campaigns on Google and LinkedIn to support ABM plays.
• Measure, test, and report on MQLs, funnel conversion, and pipeline influence.
• Use AI tools to speed up research, segmentation, copy testing, and workflow builds.
• Support customer and partner marketing through segmentation, automation, and measurement.

Skills

Growth marketing

Demand generation

Lifecycle marketing

HubSpot

Salesforce

AI tools (Claude)

Data-driven

Cross-functional collaboration

Strategic thinking

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

Pivotal Health is seeking a Senior Manager, Growth Marketing to build and scale campaigns, automation, and measurement that convert awareness into qualified pipeline. This fully remote US role sits on the core marketing team and partners with segment leaders to own activation and lifecycle programs.

You will own the lifecycle journeys, ABM programs, and data-driven reporting, using AI tools to move faster on a lean team.