Senior Digital Demand Gen Lead (ABM & Webinars)

Gavroche

United States

Presencial

USD 140 000 - 180 000

Tempo integral

Há 5 dias

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Vantagens oferecidas por esta oferta de emprego

Annual base salary and equity

Health benefits

Paid time off

401(k) retirement plan

Resumo da oferta

Gavroche in the United States is seeking a hands-on Digital Marketing Manager to drive execution across ABM, nurture, and demand generation programs. You will partner with the Head of Demand Generation and Product Marketing to launch campaigns and optimize performance for measurable pipeline impact.

The role emphasizes rapid execution, cross-channel campaigns, and data-driven insights, with opportunities to scale initiatives and contribute to strategic direction in a fast‑paced, growth‑minded

Qualificações

7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
Understanding of marketing funnels, lead generation, and conversion optimisation
Strong written and verbal communication skills
Ability to thrive in a fast-paced, execution-driven environment
Bachelor’s degree in marketing, business, or related field

Responsabilidades

Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program
Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
Hands-on Account-Based Marketing Outbound campaign specialist
Create a curated target for individuals within specific target accounts
Always-on Campaigns
Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
Marketing engine
Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
BDR content, emails, scripts, snippets, and call strategies
Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
Develop lead scoring strategy for CRM (HubSpot)
Matching ICP to buyer persona
Repurposing, rewriting, and retargeting content
Knowledge of ICPs and buyers inside and out
Responsible for all outbound sequences, timing, etc.
Comprehensive nurture campaigns
Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
Potential to assist with and lead inbound marketing initiatives
High growth opportunity
Technical knowledge of Google TAG manager, HubSpot, Google Ads, LinkedIn Ads, Reddit Ads
Email segmentations based on ICP, buyer persona, geographic
Targeting for targeted regions EMEA, US, APAC, etc.
Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)
Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
Support execution of account‑based marketing (ABM) campaigns targeting key accounts and personas