ABM & Demand-Gen Marketing Lead

RapidFort, Inc.; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

RapidFort, Inc. is seeking a highly experienced digital marketing professional to execute demand generation programs and ABM campaigns across channels.

You will work directly with the Head of Demand Generation and leverage product marketing inputs to launch, optimize, and scale campaigns that generate pipeline. The role is execution‑driven, with responsibilities spanning webinars, nurture programs, outbound sequences, and cross‑functional collaboration to align with product messaging and

Qualifications

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred).
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously.
• Understanding of marketing funnels, lead generation, and conversion optimization.

Responsibilities

• Architect, design, create, and implement/execute a state‑of‑the‑art ABM strategy and program.
• Generate personalized nurture programs and sequences for inbound MQLs.
• Hands‑on Account‑Based Marketing outbound campaign specialist.
• Lead webinar programs and initiatives (securing presenters, abstracts, collaborations, dry runs).
• Develop lead scoring strategy for CRM (HubSpot).
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts).

Skills

Digital marketing

Demand generation

Campaign execution

Analytics

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

Google Analytics

Excel/Sheets

Job description

RapidFort, Inc. is seeking a highly experienced digital marketing professional to execute demand generation programs and ABM campaigns across channels.

You will work directly with the Head of Demand Generation and leverage product marketing inputs to launch, optimize, and scale campaigns that generate pipeline. The role is execution‑driven, with responsibilities spanning webinars, nurture programs, outbound sequences, and cross‑functional collaboration to align with product messaging and