Global Digital Marketing Lead (Demand Gen & ABM)

Firstup

San Francisco (CA)

On-site

USD 200,000 - 220,000

Full time

2 days ago

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Job summary

Firstup in San Francisco is seeking Head of Digital Marketing to lead our global growth strategy. You will own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing, partnering with Sales, Product, Customer Success, and Marketing Operations to drive pipeline, bookings, platform adoption, and retention.

We look for a strategic yet hands-on leader who can build a high-performing team, implement a data-driven operating cadence, and optimize

Qualifications

10+ years in Digital Marketing with 4+ years in leadership (B2B SaaS)
Proven success with enterprise GTM models and data-driven marketing
Player-coach who builds strategy and executes without heavy layers of support

Responsibilities

Lead digital demand generation strategy aligned with priorities, driving bookings, platform adoption, and retention.
Own SEO/ASO strategy to amplify market presence and inbound demand.
Manage global paid channels (search, social, programmatic, affiliates) including planning, budget, targeting, and performance.
Develop top-of-funnel ABM programs and define account scoring and handoff criteria.
Collaborate with Sales, Product, and CS to drive pipeline and product engagement via digital channels.
Oversee the company website as a growth asset and optimize buyer journeys and conversions.
Lead lifecycle marketing programs and content strategy across the buyer journey.
Establish an operating cadence around goals, investment decisions, and performance insights.
Mentor and grow a high-performing team and ensure rigorous execution.