Senior US Demand Gen Lead – ABM, Pipeline & Growth

Strive - GTM Talent Partner; Austin (TX); Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Competitive US benefits package

Flexible working

Professional development opportunities

Job summary

Strive - GTM Talent Partner is seeking a US Marketing Leader to own the end-to-end demand engine for the US market. You will partner with Sales and the commercial team to shape ABM programs, integrated campaigns, and compelling content that drives pipeline across government and enterprise clients.

The role requires a hands-on, data-driven marketer who can move from strategy to execution and manage a small team.

Qualifications

• 6+ years in B2B SaaS marketing.
• Experience managing an external agency or marketing vendor.
• ABM capability with defined strategic accounts.
• Strong HubSpot and Salesforce knowledge for attribution/reporting.
• Content creation and customer storytelling.
• Willingness to travel across the US.

Responsibilities

• Own the US marketing funnel end to end in partnership with Sales.
• Lead ABM programs around priority accounts and DOTs.
• Create integrated campaigns turning US priorities into demand.
• Develop the US content and thought leadership program.
• Capture measurable outcomes and customer stories.
• Oversee attribution and reporting in HubSpot/Salesforce.
• Manage a junior marketing team member.

Skills

B2B SaaS marketing

Agency management

ABM campaigns

HubSpot

Salesforce

Content creation

Cross-functional leadership

Data-driven

Travel readiness

Tools

HubSpot

Salesforce

Job description

Strive - GTM Talent Partner is seeking a US Marketing Leader to own the end-to-end demand engine for the US market. You will partner with Sales and the commercial team to shape ABM programs, integrated campaigns, and compelling content that drives pipeline across government and enterprise clients.

The role requires a hands-on, data-driven marketer who can move from strategy to execution and manage a small team.