Demand Gen Manager: ABM & Multi-Channel Growth

Motive; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Motive is seeking a Demand Generation Marketing Manager to lead mid-market ABM and full-funnel campaigns in the United States. The role focuses on building and optimizing multi-channel programs that capture ICP across segments, while closely partnering with content, product marketing, and sales to accelerate pipeline and revenue growth.

You will craft campaign briefs, manage channel execution, and leverage AI-enabled tools to improve personalization and efficiency, all within a fast-paced

Qualifications

• 5+ years of B2B demand generation, campaign management or growth marketing.
• Experience with Salesforce; Marketo or equivalent marketing automation is preferred.
• Hands-on ABM experience across 1:Few and 1:Many motions.
• Strong written and verbal communication; excellent cross-functional collaboration.
• Proven ability to analyze campaign data and drive data-informed decisions.

Responsibilities

• Plan, execute, and optimize ABM and full-funnel demand generation campaigns across mid-market and segments.
• Partner with Content Marketing, Customer Marketing and PMM to map content to buyer journeys.
• Maintain target account lists and inform targeting and messaging decisions.
• Collaborate with Marketing Ops to ensure accurate targeting and campaign setup.
• Coordinate with Product Marketing to tailor messaging for segment needs.
• Develop briefs with copy direction and messaging hierarchy for campaigns.
• Own select channels end-to-end (webinars, direct mail, events) and monitor performance.
• Align channel execution with buyer journey stages and adjust based on data.
• Work with SDRs, AEs, and sales leadership to ensure pipeline goals are met.
• Provide sales with targeting guidance, plays, and enablement materials.
• Maintain dashboards and weekly reporting; support WBRs/MBRs/QBRs.

Skills

B2B demand generation

Campaign management

Growth marketing

ABM strategies

Multi-channel campaigns

Analytical decision making

Sales partnership

Tools

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Tableau

Excel/Google Sheets

Job description

Motive is seeking a Demand Generation Marketing Manager to lead mid-market ABM and full-funnel campaigns in the United States. The role focuses on building and optimizing multi-channel programs that capture ICP across segments, while closely partnering with content, product marketing, and sales to accelerate pipeline and revenue growth.

You will craft campaign briefs, manage channel execution, and leverage AI-enabled tools to improve personalization and efficiency, all within a fast-paced