Senior Digital Content & SEO Strategy Lead (Ecommerce)

Flowers Foods

Iowa Center (IA)

On-site

USD 110,000 - 170,000

Full time

8 days ago

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Benefits offered by this job

Comprehensive health benefits

401(k) Retirement savings plan

Paid vacation and parental leave

Job summary

Flowers Foods is seeking a senior leader to own our enterprise digital content strategy across brand websites and digital shelf initiatives. You will lead SEO, AI visibility, and content optimization projects, coordinating with agencies and internal teams to drive discovery, engagement and conversion.

You will set standards for product copy, imagery and metadata, manage content workflows, and translate insights into actionable roadmaps.

Qualifications

7–10+ years in digital marketing, ecommerce, content strategy, SEO, digital shelf or related fields.
Experience setting strategy, KPIs and translating insights into recommendations.
Strong knowledge of SEO fundamentals, content optimization, analytics and digital shelf.
Bachelor’s degree in marketing or related field; advanced degree or certifications are a plus.

Responsibilities

Owns enterprise digital content strategy across brand sites and digital shelf.
Leads SEO, AEO and AI Visibility strategy, including roadmaps and analytics.
Manages relationships with content and ratings/reviews partners.
Defines digital content standards: copy, SEO/AEO content, imagery and metadata.
Develops new product content and retailer-specific content to boost discoverability and conversion.
Oversees content workflows and prioritizes optimization efforts with brand teams.
Drives project plans for new content launches and retailer requirements.
Sets KPIs for digital content and AI visibility; analyzes performance with tools.