Digital Content & SEO Strategy Lead

Flowers Foods; Central City (KY); Presencial; USD 95.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

401(k) plan

Growth training

Paid vacation & leave

Descripción de la vacante

Flowers Foods is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility strategy, oversee content standards, and drive content that improves discoverability and conversion.

You will collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content with

Formación

• 7–10 years of digital marketing, ecommerce, content strategy or related fields.
• Strong KPI setting, performance analysis, and insights-to-action.
• Experience leading agency/vendor relationships and cross-functional collaboration.

Responsabilidades

• Owns the enterprise digital content strategy across brands and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy and reporting.
• Manages relationships with agencies and data partners for content and reviews.
• Defines digital content standards including copy, imagery and metadata.
• Owns content launches, workflows, and retailer requirements.
• Sets KPIs for digital content and AI visibility; reports to leadership.

Conocimientos

Digital marketing

Ecommerce

Content strategy

SEO

AI visibility

Educación

Bachelor’s degree in marketing or related field

Herramientas

Profound

Profitero

Bazaarvoice

Syndigo

Descripción del empleo

Flowers Foods is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility strategy, oversee content standards, and drive content that improves discoverability and conversion.

You will collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content with