Senior Digital Content & SEO Strategist (CPG E‑commerce)

Flowers Foods & Subsidiaries; Georgia; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental休

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy, SEO/AEO, and AI Visibility initiatives across brand websites, retailer platforms, and the digital shelf.

You will partner with brand, ecommerce, technology, regulatory, and agency teams to drive discoverability and conversion. The role requires 7–10 years in digital marketing or related fields, strong KPI analytics, and experience managing agencies.

Qualifications

• At least 7–10 years in digital marketing, ecommerce, content strategy or related fields.
• Strong KPI setting, analysis, and insight translation into business recommendations.
• Experience leading agency/vendor relationships and cross-functional stakeholders.

Responsibilities

• Owns the enterprise digital content strategy across brand websites and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy and execution with roadmaps and reporting.
• Manages relationships with SEO/AEO agencies and digital shelf partners.
• Defines and governs digital content standards including copy, imagery, and metadata.
• Drives content launches, prioritizing retailer requirements and approvals.
• Sets KPIs for digital content and AI Visibility; analyzes performance and reports to executives.
• Oversees digital shelf strategy to improve search rank and conversion.
• Monitors trends and translates opportunities into scalable standards.

Skills

Digital marketing

SEO strategy

Content strategy

KPI analytics

Project management

Agency management

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy, SEO/AEO, and AI Visibility initiatives across brand websites, retailer platforms, and the digital shelf.

You will partner with brand, ecommerce, technology, regulatory, and agency teams to drive discoverability and conversion. The role requires 7–10 years in digital marketing or related fields, strong KPI analytics, and experience managing agencies.