Digital Content & SEO Strategy Lead

Flowers Foods; Minnesota; Presencial; USD 95.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

401(k) Retirement plan

Professional growth training

Paid vacation & holidays

Descripción de la vacante

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility, optimize content, and manage agency relationships to drive discoverability and conversion.

The role partners with brand, ecommerce, technology, regulatory, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content with executive-ready

Formación

• 7–10+ years in digital marketing, ecommerce, or content strategy.
• Experience setting strategy, KPIs, and translating insights into actions.
• Experience leading agencies and cross-functional collaboration.
• Strong knowledge of SEO fundamentals and analytics; AI Visibility a plus.

Responsabilidades

• Own enterprise digital content strategy across brand websites and retailer platforms.
• Lead SEO, AEO, and AI Visibility strategy with performance reporting.
• Manage relationships with SEO/AEO agencies and major content platforms.
• Define and govern digital content standards, copy, imagery, and metadata.
• Oversee content launches, prioritization, and retailer requirements.
• Provide strategic oversight to DAM/PIM content operations.
• Track KPIs with Profound, Profitero, and others; translate to executive readouts.
• Drive digital shelf strategy to improve search rank and conversion.

Conocimientos

Digital content strategy

SEO

AI Visibility

Agency management

Executive reporting

Educación

Bachelor’s degree in marketing

Advanced degree or certification

Herramientas

Profound

Profitero

Bazaarvoice

Destini

Syndigo

Descripción del empleo

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility, optimize content, and manage agency relationships to drive discoverability and conversion.

The role partners with brand, ecommerce, technology, regulatory, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content with executive-ready