Senior Digital Content & SEO Lead for Ecommerce AI

Flowers Foods; Bastrop (LA); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k)

Growth training

Paid vacation

Parental leave

Job summary

Flowers Foods, a leading U.S. bakery company, seeks a Digital Content Marketing Manager to steer digital content across brand sites, retailer platforms and AI-powered search.

You will own content standards, optimize product copy and imagery, and partner with brand, ecommerce, tech, and agency teams to drive discoverability and conversion. You’ll lead SEO/AEO and AI visibility initiatives, manage vendor relationships, and translate insights into clear, executive-ready reporting.

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience.
• Experience with SEO fundamentals, digital content and analytics.
• Proven ability to set strategy, KPIs, and drive cross-functional initiatives.

Responsibilities

• Owns and executes enterprise digital content strategy across brand websites and retail platforms.
• Leads SEO, AEO and AI Visibility strategy with roadmaps and reporting.
• Manages relationships with content and digital shelf partners.
• Defines digital content standards including copy, imagery and metadata.
• Drives new content launches and retailer-specific content improvements.
• Oversees content workflows and optimization priorities with brand teams.
• Sets KPIs for AI Visibility and digital shelf performance; provides executive readouts.
• Monitors trends in content, SEO and AI search to inform standards.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Project management

Communication

Executive presentation

Education

Bachelor’s degree in marketing/digital marketing/communications/business/ecommerce

Advanced degree or relevant SEO/analytics/project management certification

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, a leading U.S. bakery company, seeks a Digital Content Marketing Manager to steer digital content across brand sites, retailer platforms and AI-powered search.

You will own content standards, optimize product copy and imagery, and partner with brand, ecommerce, tech, and agency teams to drive discoverability and conversion. You’ll lead SEO/AEO and AI visibility initiatives, manage vendor relationships, and translate insights into clear, executive-ready reporting.