Digital Content & SEO Strategy Lead

Flowers Foods; Salem (NH); Presencial; USD 95.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

401(k) Retirement plan

Professional growth and leadership

Descripción de la vacante

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy and performance across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and AI Visibility, collaborating with brand, ecommerce, regulatory, and agency teams to prioritize initiatives and report to executives. The role requires 7–10 years in digital marketing or ecommerce, strong KPI setting, and experience managing agencies.

Formación

• 7–10 years in digital marketing, ecommerce or content strategy.
• Strong KPI setting, performance analysis and business recommendations.
• Experience managing agency/vendor relationships and cross-functional influence.
• Knowledge of SEO, content optimization, structured data, and analytics.

Responsabilidades

• Owns the enterprise digital content strategy across brand websites and digital shelf.
• Leads SEO, AEO, and AI Visibility strategy and performance reporting.
• Manages relationships with content, ratings & reviews platforms and agencies.
• Defines digital content standards for copy, imagery, and metadata.
• Drives new content launches, approvals, dependencies, and retailer requirements.
• Sets KPIs for digital content and AI Visibility; analyzes performance.

Conocimientos

Digital marketing

SEO fundamentals

Content strategy

Ecommerce

Project management

Cross-functional leadership

Analytics

Educación

Bachelor’s degree in marketing or related field

Advanced SEO/analytics certification

Herramientas

Profound

Profitero

Bazaarvoice

Syndigo

Descripción del empleo

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy and performance across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and AI Visibility, collaborating with brand, ecommerce, regulatory, and agency teams to prioritize initiatives and report to executives. The role requires 7–10 years in digital marketing or ecommerce, strong KPI setting, and experience managing agencies.