Digital Content & SEO Strategy Lead

Flowers Foods; Wilmington (VT); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental…

Job summary

Flowers Foods seeks a Digital Content Marketing Manager to lead digital content strategy and performance across brand websites, retailer platforms, and digital shelf. You will own SEO/AEO, AI Visibility, enhanced content, and content workflows, collaborating with brand, ecommerce, technology, regulatory, and agency teams to drive discoverability and conversion.

You will manage content standards, coordinate new product content, and guide vendor relationships while setting KPIs and delivering

Qualifications

• 7–10+ years in digital marketing, ecommerce, content strategy, SEO or related fields; CPG preferred.
• Experience defining KPIs, strategy, and translating data into business recommendations.
• Experience leading agency/vendor relationships and cross-functional influence.

Responsibilities

• Owns enterprise digital content strategy across brand websites and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy with roadmap and performance reporting.
• Manages relationships with SEO/AEO agencies and content partners.
• Defines digital content standards, copy, imagery, metadata and enhanced content.
• Speaks to content launches, approvals, dependencies, and retailer requirements.
• Sets KPIs for digital content and AI Visibility and delivers executive readouts.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

CPG experience

Analytics

Education

Bachelor’s degree in marketing or related field

Advanced SEO or analytics certification (plus)

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods seeks a Digital Content Marketing Manager to lead digital content strategy and performance across brand websites, retailer platforms, and digital shelf. You will own SEO/AEO, AI Visibility, enhanced content, and content workflows, collaborating with brand, ecommerce, technology, regulatory, and agency teams to drive discoverability and conversion.

You will manage content standards, coordinate new product content, and guide vendor relationships while setting KPIs and delivering