Senior Digital Content & SEO Strategist

Flowers Foods; Louisiana; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k)

Professional growth and leadership培训

Paid vacation and parental leave

Job summary

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

You will own content standards, SEO/AEO and AI Visibility, and collaborate with brand, ecommerce, technology, regulatory, legal and agency teams to deliver accurate, high‑performing content. You will set KPIs, manage project plans, oversee content workflows, and translate insights into executive-ready

Qualifications

• 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Demonstrated experience setting strategy, KPIs, analyzing performance, and translating insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority.
• Strong knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics; AI Visibility experience preferred.
• Experience with digital shelf, ratings and reviews, content syndication, or related platforms; familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus.
• Strong project management, communication, prioritization, and executive presentation skills

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI- powered search experiences
• Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution, including ownership of Profound, optimization roadmaps, agency direction, and performance reporting
• Manages relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other content, ratings and reviews, and digital shelf partners
• Defines and governs digital content standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata
• Leads creation and optimization of new product content, enhanced content strategy, and retailer-specific content that improves discoverability, engagement, and conversion
• Own website content workflows and optimization priorities, partnering with brand teams to implement content, structural, and technical recommendations
• Own project plans and timelines for new content launches, ensuring approvals, dependencies, and retailer requirements are addressed
• Set digital content and AI Visibility KPIs; analyze performance using Profound, Profitero, and other tools; and deliver recommendations and executive readouts
• Lead digital shelf strategy and use analytics to improve search rank, content completeness, enhanced content coverage, image quality, and conversion
• Monitor digital content, retailer, SEO/AEO, and AI search trends and translate emerging opportunities into scalable standards and action plans
• Provide strategic oversight and support to the DAM+PIM Specialist responsible for content operations, syndication, DAM/PIM governance, and existing-content updates
• Own ratings and reviews strategy across Flowers Foods brands, partnering with internal teams and platform providers to increase review volume, improve content quality, monitor sentiment, and leverage consumer feedback to enhance discoverability, conversion, and brand performance
• Practice and comply with all Company policies and procedures (EEO, Harassment, Safety, Sarbanes Oxley, etc.)
• Perform other duties which are deemed by management to be an integral part of the job, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures

Skills

Digital marketing strategy

SEO

Content strategy

Ecommerce

Cross-functional collaboration

Project management

Education

Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field

Advanced degree or relevant SEO, analytics, or project management certification

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

You will own content standards, SEO/AEO and AI Visibility, and collaborate with brand, ecommerce, technology, regulatory, legal and agency teams to deliver accurate, high‑performing content. You will set KPIs, manage project plans, oversee content workflows, and translate insights into executive-ready