Senior Digital Content & AI Visibility Lead

Flowers Foods; Williamstown (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Leadership training

Paid vacation & parental leave

Job summary

Flowers Foods seeks a senior digital content leader to own enterprise content strategy across brand websites and retailer platforms. You will drive SEO, AI visibility, and content standards while coordinating with agencies and internal teams to optimize product content and digital shelf performance.

The role requires 7–10 years in digital marketing and a strong track record in content optimization, analytics, and project management.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Experience setting strategy, KPIs, and translating insights into business actions.
• Strong knowledge of SEO fundamentals, content optimization, and analytics.
• Bachelor’s degree; advanced degree or relevant SEO/analytics certification is a plus.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy, including roadmap ownership and performance reporting.
• Manages relationships with agencies and content/digital shelf partners.
• Defines content standards, copywriting, metadata, and image quality.
• Leads content creation and retailer-specific content to improve discoverability and conversion.
• Owns website content workflows and prioritizes optimization with brand teams.
• Sets KPIs, analyzes performance, and uses analytics to improve search rank and content coverage.
• Oversees content operations, DAM/PIM governance, and updates with related teams.

Skills

Digital marketing

SEO

Content strategy

Analytics

Project management

Communication

Education

Bachelor’s degree in marketing/digital marketing

Advanced degree or relevant SEO/analytics certification

Tools

Profound

Profitero

Destini

Job description

Flowers Foods seeks a senior digital content leader to own enterprise content strategy across brand websites and retailer platforms. You will drive SEO, AI visibility, and content standards while coordinating with agencies and internal teams to optimize product content and digital shelf performance.

The role requires 7–10 years in digital marketing and a strong track record in content optimization, analytics, and project management.