Digital Content Strategy Lead - SEO, AI Visibility

Flowers Foods; Kentucky; Presencial; USD 95 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive health and medical benef

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental…

Resumo da oferta

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across company websites, retailer platforms, and AI-enabled search experiences.

You will own content standards, SEO/AEO, and the content workflow, partnering with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion. Move fast in a collaborative, data-driven environment and own KPIs, reporting, and content launches with

Qualificações

• 7–10 years in digital marketing or related fields.
• Strong KPI setting and data-driven decision making.
• Experience managing agencies and cross-functional stakeholders.
• Solid SEO, content optimization, and analytics knowledge.
• Familiarity with digital shelf platforms and vendor tools.
• Excellent project management and executive presentation skills.

Responsabilidades

• Owns enterprise digital content strategy across brand websites and digital shelf.
• Leads SEO, AEO, and AI Visibility initiatives with roadmaps.
• Manages relationships with content and analytics partners.
• Defines digital content standards including copy, imagery, metadata.
• Owns content launches and retailer-specific content.
• Sets KPIs and reports to executives.
• Oversees digital shelf analytics to improve search rank.

Conhecimentos

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Project management

Cross-functional influence

Formação académica

Bachelor's degree

SEO certification

Ferramentas

Profound

Profitero

Bazaarvoice

Syndigo

Descrição da oferta de emprego

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across company websites, retailer platforms, and AI-enabled search experiences.

You will own content standards, SEO/AEO, and the content workflow, partnering with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion. Move fast in a collaborative, data-driven environment and own KPIs, reporting, and content launches with