Digital Content & SEO Strategy Lead

Flowers Foods; Maryland; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods seeks a Digital Content Marketing Manager to lead content strategy across brand sites, retailer platforms, and digital shelf. You will own SEO, AEO, and AI Visibility initiatives, coordinate with brand, ecommerce, technology, and agencies, and drive content that improves discoverability and conversion.

You will set KPIs, report on performance, and guide content standards, new content launches, and retailer collaborations, ensuring timely delivery and measurable impact.

Qualifications

• 7–10 years in digital marketing, ecommerce, or content strategy.
• Experience defining KPIs and translating data into actions.
• Experience managing agency/vendor relationships.

Responsibilities

• Own enterprise digital content strategy across brand sites and retail platforms.
• Lead SEO, AEO and AI Visibility strategy and execution.
• Manage relationships with content partners and agencies.
• Define digital content standards, copy and metadata guidance.
• Oversee content launches, timelines, and retailer requirements.

Skills

Digital marketing

SEO fundamentals

Content strategy

Ecommerce

AI visibility

Analytics

Project management

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Advanced degree or certification (SEO/PM)

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods seeks a Digital Content Marketing Manager to lead content strategy across brand sites, retailer platforms, and digital shelf. You will own SEO, AEO, and AI Visibility initiatives, coordinate with brand, ecommerce, technology, and agencies, and drive content that improves discoverability and conversion.

You will set KPIs, report on performance, and guide content standards, new content launches, and retailer collaborations, ensuring timely delivery and measurable impact.