Senior Digital Content & SEO Strategist — AI Visibility

Flowers Foods; Wisconsin; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership

Paid vacation, holidays, and parental

Job summary

Flowers Foods, Inc. in the United States, is hiring a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and content quality, partnering with brand, ecommerce, and agency teams to drive discovery and conversion. The role requires 7–10 years in digital marketing with strong SEO, analytics, and project management skills, plus experience managing

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO or related fields.
• Experience setting strategy, defining KPIs, analyzing performance, and translating insights.
• Experience leading agency/vendor relationships and influencing stakeholders.
• Strong knowledge of SEO, content optimization, structured data, and analytics; AI visibility a plus.

Responsibilities

• Owns enterprise digital content strategy across brand sites, retailer platforms, and AI search.
• Leads SEO, AEO, and AI Visibility strategy, optimization roadmaps, and performance reporting.
• Manages relationships with SEO/AEO agencies and content/digital shelf partners.
• Defines digital content standards, copy, imagery, metadata, and enhanced content.
• Oversees new product content, content launches, and retailer-specific content.
• Sets KPIs, analyzes performance, and delivers executive-facing readouts.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

KPIs

Agency management

Cross-functional collaboration

Education

Bachelor’s degree

Advanced SEO cert

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. in the United States, is hiring a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and content quality, partnering with brand, ecommerce, and agency teams to drive discovery and conversion. The role requires 7–10 years in digital marketing with strong SEO, analytics, and project management skills, plus experience managing