Digital Content Marketing Architect (SEO & AI Visibility)

Flowers Foods; Iowa; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth & leadership培训

Paid vacation, holidays & parentalle

Job summary

Flowers Foods, Inc. in the United States is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility strategy and execution, enhanced content development, and the partners that support discoverability and conversion. The Digital Content Marketing Manager collaborates with brand, ecommerce, technology, regulatory, legal, and agency teams

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO or related fields.
• CPG experience strongly preferred.
• Proven KPI setting and performance analysis.

Responsibilities

• Owns enterprise digital content strategy across brand sites, retailer platforms, and AI search experiences.
• Leads SEO, AEO, and AI Visibility strategy with roadmaps and agency direction.
• Manages relationships with agencies and content platform partners.
• Defines digital content standards including product copy, imagery, and metadata.
• Leads creation and optimization of new product content for retailers.
• Oversees website content workflows and optimization priorities with brand teams.
• Sets digital content and AI Visibility KPIs and reports insights to leadership.

Skills

Digital marketing

Ecommerce

SEO

Content strategy

Analytics

Project management

Agency management

Digital shelf

Education

Bachelor's degree

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. in the United States is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility strategy and execution, enhanced content development, and the partners that support discoverability and conversion. The Digital Content Marketing Manager collaborates with brand, ecommerce, technology, regulatory, legal, and agency teams