Digital Content & AI Visibility Lead

Flowers Foods; Beryl (WV); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) Retirement savings plan

Professional growth and leadership训练

Paid vacation, holidays, and parental/

Job summary

Flowers Foods is hiring a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own content standards, SEO, and AI Visibility, collaborating with brand, ecommerce, regulatory, and agency teams to prioritize initiatives and deliver high-performing content.

The role requires 7–10 years in digital marketing or related fields, with strong knowledge of SEO fundamentals, analytics, and

Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or equivalent.
• 7–10 years in digital marketing, ecommerce, content strategy, SEO, or digital shelf.
• Experience leading agency/vendor relationships and cross-functional influence.

Responsibilities

• Owns and executes enterprise digital content strategy across brand sites, retailers, and AI search.
• Leads SEO, AEO, and AI Visibility strategy with roadmaps and reporting.
• Manages relationships with SEO/AEO agencies and content partners.
• Defines digital content standards: copy, imagery, metadata, and enhanced content.
• Drives content launches, approvals, dependencies, and retailer requirements.
• Sets KPIs; analyzes performance with Profound, Profitero, and partners.
• Oversees digital shelf strategy to improve search rank and conversions.
• Translate trends into scalable standards and action plans.

Skills

Digital marketing

SEO

Content strategy

Project management

Vendor management

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods is hiring a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own content standards, SEO, and AI Visibility, collaborating with brand, ecommerce, regulatory, and agency teams to prioritize initiatives and deliver high-performing content.

The role requires 7–10 years in digital marketing or related fields, with strong knowledge of SEO fundamentals, analytics, and